Tuesday, May 7, 2013

Toyota to Serenade Hispanic Moms for Mother’s Day

Toyota to Serenade Hispanic Moms for Mother’s Day

Flowers, Brunch and Virtual Serenades Among Ways to Show Mom the Love

Hispanic Mothers Day Serenade 001
TORRANCE, Calif. (May 7, 2013) – Flowers, jewelry, brunch and cards are usually par for the course on Mother’s Day.  Today, Toyota shared a new way for Hispanic families to show their love and affection for moms everywhere, through a social effort dubbed “Serenata para Mamá” (Serenade a Mom).  The initiative, a first-of-its-kind effort, delivers a virtual, personalized e-video serenade and will be hosted on Facebook Toyota Latino, from May 7 - 31.

"Mother’s Day is an emotional day of celebration and we wanted to give people in the Latino community a special way of showing moms their love,” said Monica Peterson, national manager of Toyota Social Media. “Our intention is to provide a unique social experience that will inspire genuine conversations with the Toyota brand and among our guests, while giving moms the admiration they deserve.”

When users visit http://www.singformymom.com on mobile or desktop, they will see a video of the band Mariachi Monumental de America. Members of the band will begin calling out instructions for guests to “pick a song” and “give us a name.” Once the information is provided, the band will exit the frame and the singer will walk on and dedicate the song to the name that was entered. The band then re-enters the frame and begins playing the selected song. The videos can then be shared on Facebook, Twitter or via e-mail.

Mother’s Day Serenade will use the hashtag #paramamá and will be featured across all Toyota digital channels, including Toyota.com, Toyota in Action, Facebook and Twitter Toyota Latino influencer/blogger outreach program, as well as other Toyota USA channels.  This social celebration of Mother’s Day was developed in collaboration with Conill, Toyota’s Hispanic marketing partner.

“We felt the serenade theme combined with social platforms struck the right chord between the world of today and Latino heritage,” said Conill Executive Creative Director Ross Ludwig. “It’s a great way of helping people express their feelings in an authentic way.”

Thursday, May 2, 2013

Applause for Toyota! The Avalon and the Future


Where is the future for Toyota vehicles? Toyota is always innovative in their designs and one step ahead with technology. Applause for Toyota!


Inside and out, the all-new 2013 Avalon is unlike any Toyota we’ve ever made. A completely redesigned exterior opens up to a remarkable new interior with technology that defines comfort and ease. This new look was designed and assembled right here in America. The 2013 Avalon is the inspiration for a bold new breed of Toyota vehicles.

Toyota Technology

We’re laying the road map for future mobility.

Toyota hybrid technology was a huge step in Toyota’s history, drastically improving mileage and reducing emissions for Toyota hybrid vehicles. Every day, we continue to advance this technology, bridging the gap between today’s energy sources and tomorrow’s. A great example is the Prius Plug-in, which can travel farther on electricity, consuming gasoline only when you need it.

Going forward, we’re laying the road map for future mobility. From natural gas to low-carbon biofuels, electricity and hydrogen, we’re constantly developing technology that will help lead the automotive industry to a cleaner future. That’s why Toyota is a founding partner in the Hydrogen Highway Initiative, an advanced infrastructure that prepares our roadways for the next generation of hydrogen fuel cell vehicles, with less impact on the environment.