Thursday, June 6, 2013

Scion FR-S Named 2013 AUTOMOBILE Magazine All-Star

TORRANCE, Calif. (May 21, 2013) – The Scion FR-S was named a 2013 AUTOMOBILE Magazine All-Star today as part of the leading automotive publication’s annual list. To earn its spot, industry judges evaluated the FR-S against all current model year vehicles on sale in the United States across all categories. The FR-S shares its spot with the Subaru BRZ.

In naming the FR-S, AUTOMOBILE Magazine highlighted the rear-wheel sport car’s engaging driving experience and accessibility.

“The affordable and fun-to-drive FR-S is not only a welcome addition to the automotive landscape for American enthusiasts, it’s also exactly the sort of vehicle we’ve been hoping to see from Scion,” said Jean Jennings, president and editor-in-chief at AUTOMOBILE Magazine. “We are very happy to celebrate its arrival.”

The FR-S comes standard with 17-inch alloy wheels, a limited-slip differential and 2.0-liter flat boxer engine that produces 200 horsepower and 151 pound-feet of torque.

For more information on the 2013 AUTOMOBILE Magazine All-Star awards, visit

Tuesday, May 7, 2013

Toyota to Serenade Hispanic Moms for Mother’s Day

Toyota to Serenade Hispanic Moms for Mother’s Day

Flowers, Brunch and Virtual Serenades Among Ways to Show Mom the Love

Hispanic Mothers Day Serenade 001
TORRANCE, Calif. (May 7, 2013) – Flowers, jewelry, brunch and cards are usually par for the course on Mother’s Day.  Today, Toyota shared a new way for Hispanic families to show their love and affection for moms everywhere, through a social effort dubbed “Serenata para Mamá” (Serenade a Mom).  The initiative, a first-of-its-kind effort, delivers a virtual, personalized e-video serenade and will be hosted on Facebook Toyota Latino, from May 7 - 31.

"Mother’s Day is an emotional day of celebration and we wanted to give people in the Latino community a special way of showing moms their love,” said Monica Peterson, national manager of Toyota Social Media. “Our intention is to provide a unique social experience that will inspire genuine conversations with the Toyota brand and among our guests, while giving moms the admiration they deserve.”

When users visit on mobile or desktop, they will see a video of the band Mariachi Monumental de America. Members of the band will begin calling out instructions for guests to “pick a song” and “give us a name.” Once the information is provided, the band will exit the frame and the singer will walk on and dedicate the song to the name that was entered. The band then re-enters the frame and begins playing the selected song. The videos can then be shared on Facebook, Twitter or via e-mail.

Mother’s Day Serenade will use the hashtag #paramamá and will be featured across all Toyota digital channels, including, Toyota in Action, Facebook and Twitter Toyota Latino influencer/blogger outreach program, as well as other Toyota USA channels.  This social celebration of Mother’s Day was developed in collaboration with Conill, Toyota’s Hispanic marketing partner.

“We felt the serenade theme combined with social platforms struck the right chord between the world of today and Latino heritage,” said Conill Executive Creative Director Ross Ludwig. “It’s a great way of helping people express their feelings in an authentic way.”

Thursday, May 2, 2013

Applause for Toyota! The Avalon and the Future

Where is the future for Toyota vehicles? Toyota is always innovative in their designs and one step ahead with technology. Applause for Toyota!


Inside and out, the all-new 2013 Avalon is unlike any Toyota we’ve ever made. A completely redesigned exterior opens up to a remarkable new interior with technology that defines comfort and ease. This new look was designed and assembled right here in America. The 2013 Avalon is the inspiration for a bold new breed of Toyota vehicles.

Toyota Technology

We’re laying the road map for future mobility.

Toyota hybrid technology was a huge step in Toyota’s history, drastically improving mileage and reducing emissions for Toyota hybrid vehicles. Every day, we continue to advance this technology, bridging the gap between today’s energy sources and tomorrow’s. A great example is the Prius Plug-in, which can travel farther on electricity, consuming gasoline only when you need it.

Going forward, we’re laying the road map for future mobility. From natural gas to low-carbon biofuels, electricity and hydrogen, we’re constantly developing technology that will help lead the automotive industry to a cleaner future. That’s why Toyota is a founding partner in the Hydrogen Highway Initiative, an advanced infrastructure that prepares our roadways for the next generation of hydrogen fuel cell vehicles, with less impact on the environment.

Monday, April 22, 2013

5 Million Hybrid Sales

We’re thrilled to announce we’ve reached 5 million hybrid sales worldwide. Toyota of Butte wants to thank Toyota Hybrid owners for making this possible!

Click here for a full article about this event!

Sixteen years after the groundbreaking Prius first came off the assembly line in Japan, Toyota has now sold five million hybrids worldwide. Whether you drive a Camry Hybrid, a Highlander Hybrid, an Avalon Hybrid or a member of the Prius Family, we would like to show you our gratitude with a badge commemorating the mark. Here’s to you, Toyota Hybrid Nation, and here’s to the next five million.

Monday, March 18, 2013

2013 Toyota of Butte sponsors Professional Bull Riding in Butte Montana.

Built Ford Tough World Finals

This event took place February 9, 2013 and February 10, 2013 at the Civic Center in Butte, Montana. Zane Lambert scored a 87.5 in the finals after and he won 87 points in the long round before the finals. The nine other riders were defeated by the bulls in the final round.

Thursday, March 7, 2013

2013 Scion FRS


News From Toyota News Room:


Toyota Announces Executive Changes Across North and South America

New York, NY, March 6, 2013 – Toyota Motor North America, Inc. (TMA) today announced executive changes across Toyota’s North and South American affiliate companies, which are effective as of April 1

 (click headline to view full story)

Toyota Motor Sales Issues February 2013 Sales Preview 

TORRANCE, Calif. (March 1, 2013) Toyota Motor Sales (TMS), U.S.A., Inc. reported monthly sales of 166,377 units in February 2013, up 4.3 percent on an unadjusted raw volume basis and 8.7 percent on a daily selling rate (DSR) basis.

(click headline to view full story)